Classes at Superstars are presented by single instructors or group panels. While each year the courses change slightly to reflect the changes in the industry as well as the experiences of the instructors, the core curriculum is designed to maximize the skills each student will learn.
From uploading a book on Amazon to getting your first advance, the publishing industry is filled with contracts. Understanding what the sections and language of these documents mean, and avoiding signing a bad contract, is key to your career as a writer.
Distribution is vital to your career. With so many places to sell your books (chain stores, online, convention, electronically, etc.) you need to learn what the channels are and how to maximize them.
eBooks come in many forms, and with a lot of rights attached to them. Which rights should you negotiate for? How do you make the file? What do you do with them and how do you sell them? All these questions receive focus during the classes to provide you with the best answers in a changing industry.
Indie markets are not just for indie writers. Publishing at any level can be enhanced and grown through the proper use of indie channels and marketing. Coursework at Superstars will bring to light what those channels are and how to use them during the different stages of your career.
Editors & Agents
In the changing world of publishing, where do editors and agents fit in? How do you talk to these strange creatures to to start getting yes, instead of no, as your answer?
Leveraging Your Reader Base
Fans are an important piece of being a writer. Whether you are unpublished and submitting, or a bestselling author fans can propel your career forward. At Superstars you will learn not only how to start building a fan base, but how to interact with them and get them working for and with you to achieve greater successes.
What is an intellectual property? How do you build one? How do you protect it? How do you work with other intellectual properties? All of these questions receive discussion time during the classes, helping you better under stand the facets of I.P.s.
Networking (one on one)
Acting like a writer and presenting yourself professionally are a must. Editors and agents are not the only people who need to see you presenting yourself as a professional writer, and teaching you to ‘walk the walk’ will help you make leaps and bounds in your career.
Networking (Social Networks & Web)
Websites, Facebook, Twitter, Tumblr, Goodreads, Blogs… In the last score of years the ability of a professional writer to interact with a geographically diverse population has exponentially grown. How do you keep up with it all and get results without becoming a professional blogger instead of a pro novelist?
Publishing is changing on a daily basis, and there are plenty of businesses that charge an arm and a leg for “author services” that lead nowhere or are unneeded. Using the resources in the industry to spot those people and businesses is one part of the focus of Superstars, but more importantly you will learn how to identify predatory services for yourself.
How do you promote yourself? How do you promote your books? Just getting signed isn’t enough to build a bestseller. The instructors will share the tips and tricks they have used, as well as the observations they have made on the changing nature of promotions in the industry. Another important part of promotions is also learning what doesn’t work, helping you avoid “time sinks” that frustrate and drag down your career.
Strategies for Building a Career
There are as many ways to build a writing career as there are would be writers in the world. One of the distinctions between obscurity and success is building a strategy, or road map, to the career you want. The strategies portion of the curriculum focuses less on teaching a specific strategy, and more on sharing strategies that have worked to help teach you how to build the road map that will work best to propel you forward.
Writing to Specific Markets
There are hundreds, possibly thousands, of paying markets for fiction. How do you identify which ones you want to write for? Which markets will get you the most exposure? Which will pay the best? Which ones will you enjoy writing for the most? Writing for specific markets teaches you how to identify those markets, and how to find them.